b. 1969
lives and works in Milan

Untitled, 2011
wood, metal, pvc, ena­mel, elect­ric cable
304 x 605 x 25,4 cm

During the jour­ney from Milan to Chiasso (Switzerland) I always met these no lon­ger used bill­boards. They have become ele­ments part of the per­ma­nent landscape and form struc­tu­res equi­va­lent to mini­ma­list works of art. The Italian cityscape is over all strongly cha­rac­te­rized by bill­boards and adver­ti­se­ment. In a country based on a mar­ket eco­nomy these aban­do­ned bill­boards seem to oppose a kind of per­sua­sion of the mas­ses through mar­ke­ting. I deci­ded to rebuild one of these large for­mer light­boxes and trans­late it into an art work in every respect.

Mauro Vignando

”In a con­su­mer society, social life is not about living but about having; the spec­tacle uses the image

to con­vey what people need and must have. Consequently, social life moves furt­her, lea­ving a state of having and procee­ding into a state of appea­ring; namely the appea­rance of the image.

Guy Debord